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starbucks adds dollar menu January 24, 2008

Posted by AP in food.
Tags: ,

ok, not menu really, but $1 coffee, according to business week:

Today it was reported that the chain is selling small (or in Starbucks lingo, “short”) cups of coffee for $1 apiece, as well as offering free refills. Yes, it’s just a test so far and the deal is currently only available in Seattle. …

But for a chain known for its $5 cappuccinos, a $1 price promotion cuts to the quick. It smacks of McDonald’s and Wendy’s neon-bright dollar menus. It’s probably the most off-brand move so far.

alternate title for this post: “demand curves do exist”.



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