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tim harford @ google February 2, 2008

Posted by KG in books, econ, media, neuroscience, psychology, speeches, talks, tech.
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discussing his new book, the logic of life: the rational economics of an irrational world…interesting bit about “hyperbolic discounting,” or the idea that “consequences which occur at a later time, good or bad, tend to have a lot less bearing on our choices the more distantly they fall in the future” @ 43min: